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The story of our mascot, Barry

Why did Drisag choose a mascot? A mascot performs the same function as a logo. Both reflect a company's unique visual identity. This makes it a feature that people easily remember and recognise. That's why we chose Barry to represent Drisag and complement our image. How does he do it?

13 December 2022

Lijntekening van hond Barry

Barry, the cuddly dog

For the choice of our mascot Barry, we did not take any chances. Drisag’s core values are reflected in Barry. So we ended up with Barry the dog.

A dog is loyal. It attaches itself to one person, with whom it works quickly and well. Drisag goes for long-term customer relationships. One-to-one. Where open communication and listening to each other is key.
Dogs are happy animals. Our mission is to facilitate job satisfaction. After all, you are much more productive when you enjoy being on the shop floor.

Mascotte Barry van Drisag


As loyal as a dog

The most reliable animal of all are our four-legged friends. With more than 50 years of expertise, Drisag is an established name in the furniture industry. We are a family business that strives for quality and trust.

Like our furbabies, Drisag is guarded. Rest assured, we don’t bark when you visit our showroom. However, we do develop and produce our furniture in our backyard, Herentals. As a result, we watch over the entire production process. And we guarantee high-quality and durable products. Barry, for instance, is an upholstered dog made with furniture fabric trimmings. Available in several sizes. Acoustic, ecological and beautiful to look at.

Big Barry in productie Drisag

Barry as a good luck charm, mood creator and icebreaker.

Did you know that a mascot used to be considered a kind of good luck charm for a team, a brand or a company. Through Barry, we spread happiness and positivity little by little. So in the Drisag showroom, Barry’s are scattered here and there. We regularly let them fly. (Check our instagram page @drisagofficeinspirators) Job satisfaction guaranteed.

Mascotte Barry in groen door Drisag
Lijntekening van hond Barry

Would you like a mascot made from residuals after reading our blog?